I am not sure what advertising firm made this one up, but I actually had to pause and say wow to this illogical argument.
Guy (looking at beautiful ex-girlfriend who now is a user of crest white strips): “You look amazing”
Voice Over: (With Crest White Strips) “You won’t just be the ex, you’ll be the one that got away.”
- Premise: She is the one that got away.
- Crest’s Conclusion: It must be because she uses crest white strips.
- My Conclusion: Maybe its because she is a model and is still in good shape post break-up. Generally, people are upset when their ex-partner looks better post break-up (see Jennifer Anniston for post break up beautification, but as pretty as Angelina Jolie is Brad Pitt has become less attractive). It seems that the only way that a guy would regret letting a woman go based on teeth discoloration, is if her teeth were grossly yellow. I don’t think they were. If one cares about teeth, then they probably will not partner with a poor dental hygiene (yellowtooth). Note: in the U.S. there is dental work discrimination (i.e. if your teeth are messed up, people are less like to take you seriously). Nonetheless, there is one instance where this commercial would be on point, if they were in a long term relationship and there was a slow decline into yellowhood.
They took Maybelline catch phrase to the extreme. At least Maybelline allows the consumer to decide, when they say, “Maybe she’s born with it, maybe it’s Maybelline.”
Unfortunately, I cannot find the video, but I am pretty sure that this is the same woman. So, it still proves my point. But see the idiocy here too, teeth whitening also makes your passport photo unrecognizable.