Seth Godin’s book Linchpin is about how to distinguish yourself in an indistinguishable world. It answers several questions, such as: if you are a product, how do you sell yourself; why are some people more valued than others; how can you make yourself happy at any point in your career; and where should I go next. Linchpin is insightful and compelling, if you are in the process of determining where you want to go next in your career. Although, beware if you are satisfied in your career, Linchpin might make you feel extremely lazy. Like Who Moved My Cheese, there is no rest for the weary, because if you are not moving forward, then you will be left behind.
10 Things I Learned from Linchpin: Are You Indispensable
1. Talent and creativity are more important than obedience, because scarcity creates value. In order to be an artist, one has to share their art and have a passion for it.
2. There is more competition in the race to the bottom, than in the race to the top.
3. If you do not bring your best to a job that you feel doesn’t deserve you, then it is unlikely that you will ever have a job that you feel you deserve based on your past performance. Transferring your passion to your job is a lot easier than finding a job that you are passionate about.
4. Motivators: challenge, responsibility, flexibility, stability, money, and professional development.
5. Fear prevents people from standing out. The more you want to hide the less safe you are, because you are less likely to be noticed and more likely to fail. Reduce fear by creating multiple paths.
6. When you start, you should finish. So, you have to ship your projects in spite of fear, hassels, and emergencies. Great artists are able to push through the dip. Stop making incremental changes dues to fear, when you know the apocalypse is near. (The internet is the crack cocaine to resistance.)
7. If you find a linchpin, pay him. If you don’t, someone else will.
8. Your tribe is 150 people and beyond that people are strangers. You give gifts to your tribe and do business with strangers.
9. Seeing clearly means the ability to look at all other views.
10. The indispensable job is the only one worth doing and the remarkable product is the only one worth paying for.
11. Linchpins can visualize the future, love that future, live in that future, and then abandon it when circumstances change. Winners are good at losing.
13. Loyalty to your mission and generosity for your work. Few people have your background, experience, or persistance.
14. If you give your gifts enough to the right people in the right way, then you will be rewarded and your gifts will be treasured.
15. Project enthusiasm and get people to root for you. Be aware where your skills are welcomed.
- References to Lake Champlain Chocolates! They are my favorite.